About Us | Certified South Carolina

about
Certified SC

Certified SC is South Carolina’s flagship branding program for locally grown and produced agricultural products.

Launched in May 2007 under the leadership of South Carolina Commissioner of Agriculture Hugh Weathers, the program was created with a clear vision: to help consumers easily identify and purchase South Carolina products while expanding market opportunities for the state’s farmers and agribusinesses.

Before the program began, initial research revealed a key insight:

90%
of shoppers said they would buy South Carolina-grown products
68%
couldn't reliably identify them on store shelves

This data shaped the direction of the Certified SC program.

How
Certified SC Helps

As a free membership and branding program, Certified SC:

  • Star 1 Helps consumers identify, locate, and purchase products grown or produced in South Carolina.
  • Layer_1 (2) Increases visibility at markets, grocery stores, and restaurants through in-store branding that’s tied to statewide TV, digital, and outdoor ad campaigns.
  • Vector (39) Builds trust with shoppers and buyers.
  • Vector (40) Connects businesses to statewide promotions.
  • Isolation_Mode (1) Supports local farmers, businesses, and communities.
Frame 33

The program’s success is backed by strong consumer data.

79%
of SC residents are aware of Certified SC
83%
recall seeing the logo once reminded (strongest among ages 18–44)
79%
buy Certified SC products when available
88%
are more likely to choose Certified SC over identical unlabeled products
75%
are willing to pay more for 
Certified SC-labeled items

Based on a third-party, statewide study, October 2024.

These preferences have driven real economic impact.

Across all Certified SC food categories, South Carolinians purchased $176.3 million more from South Carolina farmers in 2018 than they did in 2010.  

  • $273.5 million increase in economic activity
  • 1,615 jobs created
  • $51.2 million more labor income for South Carolinians each year.

Certified South Carolina

Est. 2007

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Certified SC Grown

Est. 2007

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Certified SC Product

Est. 2007

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Certified SC Seafood

Est. 2014

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Certified SC Cafeteria

Est. 2026

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Certified SC is more than a label — it’s a trusted symbol of South Carolina quality, freshness, and local pride.

Whether you’re a producer, processor, or retailer, joining Certified SC is free and gives you access to the recognizable logo, promotional support, and statewide marketing efforts.

Certified SC — It’s a matter of taste. And that taste starts right here in South Carolina.